“My website is slow, or it’s a pain to use on a phone.”

Most of your customers will meet your website on a phone, often outside, often on a weak signal, often in a hurry. If it’s slow or fiddly there, it doesn’t matter how good it looks on a laptop.

The moment it costs you

Someone’s car won’t start in a supermarket car park. They search for a garage, one bar of signal, cold hands.

They call the second one before the first has even finished loading.

Why it happens

Too heavy

Huge photos, video backgrounds and page-builder code that downloads features nobody uses. All of it has to load on a phone signal.

Check it yourselfLoad your site on your phone with Wi-Fi switched off. Count the seconds until you can read something.

Designed on a laptop, squeezed onto a phone

Menus that don’t open, text that needs zooming, buttons so close together you hit the wrong one.

Check it yourselfTry to call you or send an enquiry from your phone, one-handed. Did anything fight back?

Pop-ups and jumping pages

Cookie banners, chat bubbles and adverts that cover the content, or pages that jump as things load so you tap the wrong thing.

Check it yourselfWatch the page as it loads. Does anything jump, or cover what you came for?

What it’s probably costing you

A worked example. Swap in your own numbers.

Visitors a month on phones250
Who give up on a slow, fiddly site1 in 4, about 60
If 1 in 20 of them would have called3 calls
At £120 a job£360 a month
Over a year£4,320

An illustration, not a statistic. The people who leave are the ones in a hurry, and those are often the ones ready to buy.

How we fix it

  • Designed on a phone first

    Every page is designed for a small screen and a thumb first, then scaled up for laptops. Tested on small and large phones.

  • Built light

    Plain, fast code with no page builder. Photos sized and compressed properly. Fonts loaded once.

  • Big, clear buttons

    Tap targets at least 44 pixels, phone numbers that start a call, and the main action always within reach.

  • Nothing jumping or covering

    Space is reserved for images so the page doesn’t shift, and there are no pop-ups covering the content.

  • Checked before launch

    Speed, accessibility and every link are checked before the site goes live.

Where we’ve done it

Rex Auto’s site was tested at 360 and 390 pixels wide, the size of most phones. A Call now and Directions bar stays at the bottom of the screen, and every button is at least 44 pixels tall.

Read the Rex Auto case study

Fix it from £150.

See your new homepage free, within a few working days. Only pay if you want to go ahead.