Rex Auto: a garage website built around one thing, the phone call.
Rex Auto is a car repair garage and authorised MOT test centre on Midland Street in Leicester, which also sells used cars. Its customers are usually on a phone, often with a car that won’t start. The site’s job is to get them to call.
What it had to do
A garage gets most of its work by phone. People searching for one are often stressed, in a hurry and on a weak signal. They need to know straight away: does this garage do what I need, is it open, where is it, and what’s the number.
The decisions, and why
Calling is never more than a thumb away
On phones, a Call now and Directions bar stays fixed at the bottom of the screen on every page. On laptops the number sits in the header as a button.
The first screen answers the four questions
Opening hours, what the garage does, the street it’s on and the call button all sit on the first screen of a phone, with a real photo taken at the garage.
Dark, like the shop
Dark surfaces with the red from the shop sign, and a condensed typeface that feels like signage. It looks like the garage you’ll actually pull up to.
Cars for sale with only the facts
Each car has its year, mileage, fuel, gearbox and price, taken from the real listing. Nothing is padded or guessed.
Light and fast
Plain HTML, one stylesheet and fonts hosted on the site itself. No page builder. The homepage loads in about 223 KB across 7 files.
Honest by default
No invented reviews, ratings or guarantees. The company number and registered office from Companies House are in every footer.
Where most of its visitors will see it.
Tested at 360 and 390 pixels wide for phones and 1366 by 768 for laptops. Every tap target is at least 44 pixels, and text contrast is at least 4.5 to 1.
What the owner says
“Half my day was spent answering the same calls: are you open Saturday, do you do MOTs, can you look at a clutch. Most of our work came from word of mouth and a Facebook page nobody could find. Imperial Studios built us a simple site with our hours, services and a booking request form, and within hours a customer rang to say he’d found us on Google and had already filled the form in. It was £150 plus a couple of small extras, which was less than I expected, and the first job it brought in covered it. One person to deal with, professional throughout, and he sorted everything we asked for without me having to chase.”
We only publish results that can be checked. This page will be updated with real numbers from Rex Auto as they come in, rather than guesses or rounded-up claims.
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