“My website looks dated, and I’m a bit embarrassed to send people to it.”

People judge a business by its website in seconds, the same way they judge a shop by its front window. If yours looks like it was built years ago, customers assume the business hasn’t moved on either.

The moment it costs you

A customer is comparing three options on their phone. Yours loads with a tiny menu, a photo from 2016 and text they have to pinch to read. They aren’t sure if you’re still trading.

They go with the one that looks like it’s still trading.

Why it happens

It was built for desktops

Most visitors are now on a phone. Older sites shrink a desktop page onto a small screen, so everything is tiny and fiddly.

Check it yourselfOpen your site on your phone. Can you read it without zooming and tap the buttons without missing?

The details have gone stale

Old prices, staff who’ve left, a 2019 copyright line, a broken map. Each one is small, but together they say nobody’s home.

Check it yourselfRead your site as a stranger would. Note anything that’s out of date. Most people find at least three things.

It doesn’t say what you do any more

Businesses change. The site still leads with what you did five years ago, not what you want to be known for now.

Check it yourselfDoes the first screen say what you most want to sell today?

What it’s probably costing you

A worked example. Swap in your own numbers.

People a month who visit your site200
Of those, how many you could win1 in 20 = 10
If a dated look puts off a third of them3 or 4 lost
At £150 a customer£500 a month
Over a year£6,000

An illustration, not a statistic. The point is that a small drop in trust on a site people already visit adds up fast.

How we fix it

  • A look at what you have

    We go through your current site and note what to keep, what to cut and what visitors are missing. You get that in plain English whether or not we work together.

  • A free homepage redesign

    You see your new homepage before you pay anything, so you know exactly what you’re getting.

  • A rebuild, not a reskin

    Designed for phones first, rewritten around what you sell now, and built light so it loads quickly.

  • Keep your Google ranking

    Old page addresses are redirected to the new ones, so the work your old site did on Google isn’t thrown away.

  • Easy to keep current

    On the care plan, send us a change and it’s done. Your site doesn’t have to go stale again.

Where we’ve done it

Rex Auto’s site leads with what the garage actually does today, its real opening hours and its real address. Nothing on it is out of date or there just to fill space.

Read the Rex Auto case study

Fix it from £150.

See your new homepage free, within a few working days. Only pay if you want to go ahead.