“People visit my website, but nobody calls, books or gets in touch.”
Traffic is not the problem. If people are landing on your site and leaving without a word, the site is asking them to do too much work before they get in touch.
The moment it costs you
A customer lands on your homepage. They’ve already decided they need what you do. They scroll looking for a price, a phone number, anything that says “do this next”.
The last thing they needed from you was an easy way to get in touch, and they couldn’t find one.
Why it happens
There’s no obvious next step
If the page doesn’t make one thing obvious (call, book, ask for a quote), visitors do nothing. Too many buttons is as bad as none.
Check it yourselfOn your homepage, on a phone, is there one clear button on the first screen? What does it say?
The form asks too much
Every extra field loses people. Asking for a full address, a budget and “how did you hear about us” before saying hello puts a lot of people off.
Check it yourselfCount the fields on your contact form. More than four or five is too many for a first message.
No prices, not even a guide
People who can’t see roughly what something costs often assume it’s too expensive, and leave rather than ask.
Check it yourselfCould a visitor tell from your site whether you’re a £50 job or a £5,000 job?
What it’s probably costing you
A worked example. Swap in your own numbers.
An illustration, not a statistic or a promise. What it shows is that fixing the same visitors usually beats chasing new ones.
How we fix it
One job per page
Every page is planned around the one thing you want visitors to do, and that button is on the first screen of a phone.
A short form that sends to your inbox
Name, a way to reply and a message. That’s all a first enquiry needs. Every site comes with one.
Prices or a guide
Even “from £60” or “most jobs are £150 to £300” keeps people reading instead of guessing.
Proof you’re real
Real photos, your address or service area, and your real reviews (the reviews section is a £40 add-on).
Bookings if you want them
For £60, a booking request form emails you each request to confirm by hand. Add Stripe for £200 if you want deposits or payments up front.
Where we’ve done it
On Rex Auto’s site, the phone number is a tap-to-call button on every page, and on phones a call bar stays at the bottom of the screen the whole time. Nobody has to hunt for how to get in touch.
Fix it from £150.
See your new homepage free, within a few working days. Only pay if you want to go ahead.