“My business is new, and people don’t get what it is yet.”
If people have never seen what you do before, a pretty website isn’t enough. It has to explain the idea quickly enough for someone to get it, trust it and say yes before they lose interest.
The moment it costs you
You tell someone about your business and they say “oh, so it’s like…” and get it slightly wrong. You explain it again. It works face to face because you can watch their face and adjust.
Done well, the website explains it for you, the same way every time, even while you’re asleep.
Why it happens
It starts with you, not them
New founders often open with the story or the technology. Visitors want to know what’s in it for them first.
Check it yourselfDoes your first sentence say what the customer gets, in words they’d use themselves?
Too many ideas at once
Everything is new to you, so everything feels important. The site ends up listing ten features and explaining none of them.
Check it yourselfCan you explain how it works in four steps or fewer? If not, the site can’t either.
No proof yet, and it shows
With no customers yet, sites often fill the gap with vague claims. Visitors can tell, and it costs trust.
Check it yourselfIs every number on your site something you can back up with a source?
What it’s probably costing you
A worked example for a launch.
An illustration only. Launches are one-off moments, so a confusing site wastes attention you can’t easily get back.
How we fix it
Find the one sentence
We work out the single line that explains what you do and what the customer gets. Everything else on the site hangs off it.
Show how it works
A short, numbered walkthrough with simple visuals, so visitors can picture it themselves.
Honest proof
Real figures with their sources, clearly labelled examples, and founding-customer offers instead of made-up testimonials.
Price and first step in the open
A clear launch price and one way to start, so curious people have something to say yes to.
Room to grow
Built so results, reviews and new pages can be added as the business proves itself.
Where we’ve done it
AdWalk is a walking LED screen, something most people have never seen. The site explains the route, then the four steps (seen, scanned, claimed, redeemed), then the price. Its one footfall figure has a footnote to the official source, and the example adverts are labelled as examples.
Fix it from £150.
See your new homepage free, within a few working days. Only pay if you want to go ahead.